In mid-2013, protests erupted around Brazil, initially sparked by a public transport cost hike but quickly emerging into a broader social movement to address a litany of social issues. Causa Brasil was launched in response to the protests to facilitate communication and serve as an information nexus related to the movement, leveraging the general feeling of pride and the call for change that will hopefully result in a new Brazil.

The platform was so successful that it was used as a research tool by major journalism networks and press in general, appearing in numerous TV programs and news websites.