It all started with a Facebook app where people could share virtual christmas cards with their friends and family. But not only that. The more cards were shared, the more people who never get to celebrate christmas with their loved ones, would receive a surprise at the end of the year.
We actually surpassed by far the clients expectations, having a total of 614.307 app users sharing over 2.4 million cards, and the number of people who received their surprises also surpassed what we initially had planned for.
The surprises were distributed on december 24th, and by december 25th (christmas day), we already had the videos on the web, spreading the christmas joy and love all around the country, at the day we most celebrate it.