.PRO ME
My name is Gustavo Panichi—most people call me Panichi.
I have 20 years of experience working across art direction, graphic design, and design leadership, with a background spanning advertising agencies, digital agencies, and design studios in Brazil, Thailand, and the United States.
My work includes collaborations with brands such as McDonald’s, Spotify, Adidas, Amazon, Netflix, Google, Meta, Samsung, Budweiser, EA, Blizzard, Ubisoft, Capcom, Twitch, HBO, Mondelez, Zedd, Tiësto, Avon, and Gillette, among many others.
I’m currently based in Lisbon, Portugal, and available for freelance projects.
.PERSON ME
Yes, my name is still Gustavo Panichi 🤦♂️
I love living near the water 🌊, which is exactly why I chose Lisbon, close to the Tejo river, as home.
Outside of work, you’ll usually find me training, watching or playing sports ⚽, or hanging out with my corgi Olivia 🐶.
I’m generally calm and easygoing, but deeply driven when it comes to the things I care about. I also have a not-so-healthy appreciation for dad jokes and good coffee ☕—invitations for either are always welcome 🤙.